The Braag Inspiration
Inspired by nature—Designed in Switzerland
Braag stands for honest quality. Our Swiss design team crafts flooring patterns that honor the raw materials they reflect—real wood, natural stone, and authentic textures. We believe in precision without compromise and craftsmanship without shortcuts. At Braag, we don’t just make floors; we design the foundation for the spaces that matter most to you.

Wood
European Oak: A Timeless Legacy For centuries, European Oak has been the soul of the continent’s most distinguished interiors. Specifically selected from native Quercus species, it is prized for its balanced grain, understated elegance, and enduring character.
Our Swiss design team doesn't just look at pictures—they conduct extensive fieldwork across Europe’s diverse regions. By analyzing grain structures, natural tannins, and aging patterns in their native forests, we capture the true spirit of the wood. This dedication ensures that every Braag plank delivers the subtle, organic beauty that generic replicas simply cannot match.


Stone
Stone: Modern Strength, Natural Soul Stone-inspired flooring offers a bold, versatile canvas for contemporary living. It provides the raw, powerful aesthetic of natural minerals combined with the high-performance durability of modern engineering.
Meticulously curated by our Swiss team, each design reveals the quiet complexity of stone—the subtle textures, the cool tonal shifts, and the organic variations found in nature. Through innovative techniques, we’ve reimagined the timeless essence of basalt, concrete, and terrazzo, creating a surface that is as durable as it is visually striking.
